September 2

The genres help make these two arguments. Both of the arguments use the visual argument to display their ideas. If there wasn’t genre then there would not be a focus to the cartoon or ad and then they would not have any influence over the reader. The cartoon on page 1 is largely influenced by the text underneath and the captions. This argument would not be as easy to understand or as effective if the words were not there to guide the reader to understand the picture. Once again, in the ad, the words make the argument. If they were not there, the blank nutritional facts would not make any sense to the reader; they could take it as the food being too caloric instead of genetically changed. It would be easy to mistake it for the wrong argument.